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Search Engine Optimization

3 Curriculum
( 2 Reviews )

MARKETING

  • Lesson 1. What is Marketing
  • Lesson 2. What is Traditional Marketing
  • Lesson 3. History of Marketing
  • Lesson 4. Types of Marketing
  • Lesson 5. Why Learn Marketing
  • Lesson 6. Benefits of Marketing
  • Lesson 7. Difference between Sales and Marketing
  • Lesson 8. Principles of Marketing - 4 P's of Marketing
  • Lesson 9. Conducting Marketing Research
  • Lesson 10. Assignment on Marketing

DIGITAL MARKETING TRAINING

  • Lesson 1. What is Digital Marketing
  • Lesson 2. Difference between Traditional & Digital Marketing
  • Lesson 3. Digital Marketing Basics
  • Lesson 4. Basics of advertising
  • Lesson 5. What is Digital Media?
  • Lesson 6. Digital Media Vs. Traditional Media
  • Lesson 7. Benefits of Digital marketing
  • Lesson 8. Latest Digital marketing trends
  • Lesson 9. Digital media marketing platforms
  • Lesson 10. Digital Marketing strategy for websites

Understanding IT Infrastructure

  • Lesson 1. What Are Website?
  • Lesson 2. What are Domains and Hosting Providers
  • Lesson 3. How to Setup your own Website
  • Lesson 4. Types of Websites and CMS Tools
  • Lesson 5. What is Programming Languages
  • Lesson 6. What is HTML?
  • Lesson 7. Learning HTML
  • Lesson 8. Latest Digital marketing trends
  • Lesson 9. Digital media marketing platforms
  • Lesson 10. Digital Marketing strategy for websites

Search Engine Optimization (SEO) & Search Experience Optimization(SXO) Search Experience Optimization (SXO)

  • Lesson 1. Introduction to What is SXO
  • Lesson 2. Improving Website Speed & Performance
  • Lesson 3. Reducing server response timings
  • Lesson 4. Compressing Images
  • Lesson 5. Minifying HTML, CSS and JS
  • Lesson 6. Reducing unwanted error scripts from website
  • Lesson 7. Integrating Security in Website (SSL Certificates)
  • Lesson 8. Following W3C Validator
  • Lesson 9. Leveraging Browser Cache's

On-Page optimization in SEO

  • Lesson 1. Basics of Search Engine Optimization
  • Lesson 2. How search engine works?
  • Lesson 3. Google Search Architecture
  • Lesson 4. Ranking methodology
  • Lesson 5. Understanding the SERP
  • Lesson 6. Search Operators
  • Lesson 7. Search Algorithm Updates
  • Lesson 8. Panda, Penguin, Humming Bird
  • Lesson 9. Pigeon Update
  • Lesson 10. Latest search updates and predictions

Google Webmaster Tools or Search Console (GWMT)

  • Lesson 1. What is GWMT?
  • Lesson 2. Adding site and verification
  • Lesson 3. Setting Geo-target location
  • Lesson 4. Search queries analysis
  • Lesson 5. Filtering search queries
  • Lesson 6. External Links report
  • Lesson 7. Crawls stats and Errors
  • Lesson 8. Sitemaps
  • Lesson 9. txt and Links Removal
  • Lesson 10. HTML Suggestions
  • Lesson 11. Url parameters (Dynamic Sites only)

Keywords Research and Analysis

  • Lesson 1. Introduction to Keyword Research
  • Lesson 2. Business analysis process
  • Lesson 3. Practical case study
  • Lesson 4. Practical case study
  • Lesson 5. Keyword Research Methodology
  • Lesson 6. Keywords Analysis Tools
  • Lesson 7. Keyword generation ideas
  • Lesson 8. Competition Analysis
  • Lesson 9. Finalizing the Keywords List
  • Lesson 10. Tools used for SEO Audits and Keyword Analysis

Types of Websites

  • Lesson 1. Basics of HTML/CSS
  • Lesson 2. Basics of WordPress
  • Lesson 3. Why Word Press?
  • Lesson 4. What is Java Script
  • Lesson 5. Factors for Local Rankings
  • Lesson 6. Strategy for Local SEO
  • Lesson 7. txt and its importance
  • Lesson 8. URL Redirecting Techniques [.htaccess]
  • Lesson 9. Custom 404 Error Page
  • Lesson 10. Black hat SEO Techniques
  • Lesson 11. Link Building Strategies
  • Lesson 12. Reports and Management
  • Lesson 13. Website Position Analysis
  • Lesson 14. Website Monthly Reports
  • Lesson 15. Website Monetization

Introduction to Off-Page Optimization in SEO

  • Lesson 1. How AdSense Works
  • Lesson 2. Submission to search engines Guidelines
  • Lesson 3. Linking Building Methodology
  • Lesson 4. Types of Linking Methods Different types of payment models used
  • Lesson 5. Dofollow Vs Nofollow Links Types of Ad Formats
  • Lesson 6. Links Analysis Tools How to choose correct ad formats
  • Lesson 7. Business Directory Submissions
  • Lesson 8. Social Bookmarking
  • Lesson 9. Classified Ads
  • Lesson 10. Blog Linking, Internal Linking Reporting and Analysis
  • Lesson 11. Using Classifieds for Inbound traffic
  • Lesson 12. Generating Links from QA sites Linking
  • Lesson 13. Blogging and Guest Blogging Affiliate marketing networks
  • Lesson 14. Press Releases
  • Lesson 15. Social Media Links
  • Lesson 16. Local SEO

Google Analytics for SEO

  • Lesson 1. Installing Analytics in Site
  • Lesson 2. Understanding the Analytics Dashboard
  • Lesson 3. Generating Reports
  • Lesson 4. Importance of Local Audience, Traffic and Site Reports
  • Lesson 5. Submission to Google My Business Goals and Conversions
  • Lesson 6. Yelp, Yellow Pages, Just Dial, GETIT.
  • Lesson 7. SEO Examination + Live SEO Project

Extras - WordPress

  • Lesson 1. Why WordPress
  • Lesson 2. Word Press Installation on Server
  • Lesson 3. Understanding the Dashboard
  • Lesson 4. Changing the default Settings
  • Lesson 5. Installing and customizing themes
  • Lesson 6. Content management in WP
  • Lesson 7. Creating categories, pages and posts
  • Lesson 8. Adding menu to site
  • Lesson 9. Adding widgets to site
  • Lesson 10. Installing useful plugins for site features
  • Lesson 11. SEO specific plugins

App Store Optimization ( ASO )

  • Lesson 1. SMS Campaigns
  • Lesson 2. Email Marketing

Search Engine Optimization Introduction

Digital Marketing is designed to Develop real word Digital Marketing skills. We prepare individuals who are skilled to execute online solutions for a Business. Develop practical expertise that can immediately be leveraged at handling; owner managed businesses, e-commerce businesses, Digital agencies, Communication and public relations, web marketing organization's and free lancing projects.SEO stands for Search Engine Optimization, which is the process of improving the visibility and relevance of a website on search engines like Google or Bing. Learning SEO can help you to create better content for your target audience, attract more organic traffic to your website, and increase your chances of converting visitors into customers. SEO can also help you to build your brand awareness, authority, and credibility online, as well as to gain a competitive edge over other websites in your niche.

Why Learn Search Engine Optimization

Some of the benefits of learning SEO are: You can optimize your website for both users and search engines, ensuring a positive user experience and a high ranking on the search results page. You can use keywords, content, and links to target the right audience for your products or services, and to match their search intent and expectations. You can measure and analyze the performance of your website and SEO strategies, and make data-driven decisions to improve them. You can keep up with the latest trends and updates in SEO, and adapt your website accordingly to avoid penalties and maintain your ranking. You can learn from the best practices and examples of other successful websites, and apply them to your own website.

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Comments ( 2 )

  • Ram MNovember 1, 2017

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  • Andre DubusNovember 1, 2017

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  • Ram MNovember 1, 2017

    Cras porttitor sed diam
    Vestibulum a mauris orci. Sed eros enim, euismod at eros ac, vestibulum volutpat tortor. Suspendisse neque dui, rutrum congue ligula ut, semper pulvinar diam.